Meetings, Incentives, Conferences
and Events (MICE for short) remained significant networking tools for
businesses in 2015. Seauton International is a rapidly growing MICE service in
the European meetings industry. From its headquarters in Wijgmaal, Seauton
founder Jan Samyn recently announced a 1 million euro investment aimed at
boosting the company's growth.
SEAUTON
clearly pursues an international course and is a fast growing MICE-company in
the European meeting industry. Recently, SEAUTON invested 1 million Euros to
support the company’s growth.
“Despite the
subsequent economic crises, we were able to keep developing our business.
Customers believe in what we do”, says SEAUTON founder Jan Samyn. “We have
decided to take the next step. We will use the investment of 1 million Euros to
outline and structure our existing products and develop new and innovative
solutions as an answer to the market demand.”
SEAUTON is
the market leader in the Belgian healthcare industry and a reference in the
European MICE industry. “That did not prevent us from making further
investments in this industry: because we know it so well, we see a lot of
opportunities”, says Jan Samyn. The stakeholders in this industry are looking
for innovative partners. Where others only see obstacles, we look at this as an
opportunity. The industry needs a clear and transparent deontological frame and
that’s what we want to respond to.”
Thanks to
this approach, The European Charcot Foundation has appointed SEAUTON as its
operational and strategic partner. This Foundation is one of the most important
players in MS research. SEAUTON offers organisations like these pioneering
solutions.
In the last
few years, SEAUTON has also been working on its portfolio in other sectors, an
approach that is already showing interesting results. “We are now a lead agency
for Toyota Europe”, Jan Samyn explains. “Since the automotive industry is an
extremely competitive and international market, we were only able to achieve
this result through enthusiastic teamwork. The fact that we achieved these
results so quickly, strengthen our belief that our investments are paying off.”
SEAUTON’s
approach has also been noticed by its own industry. Last November, SEAUTON was
invited to speak about the future of the healthcare industry at the meeting
industry’s world congress (ICCA) in Buenos Aires. Earlier in 2015, Jan Samyn
was a guest speaker at a congress organised by the United Nations (UNWTO) and
the European Travel Commission. Upcoming March, SEAUTON will be key-note speaker at the African Mice Expo (AMEX) to address the future of MICE in Africa.
