At SEAUTON, we look for inspiration everywhere, even if it takes us to Barcelona. In November, our colleagues Shanna and Eva travelled there to visit EIBTM, one of the largest international events for the MICE industry. They met with interesting people, gathered lots of fresh ideas for our next meetings, events and incentives and learned two important things they are happy to share with you.
Context and content matters
“Finding time to attend meetings, congresses, seminars or other events has become increasingly difficult for people in the past few years. So, when people do reserve some time in their agenda, they expect no less than perfection. The destination you choose, the journey to that destination, the accommodation, the food, … but above all: the content you offer and the way you present it. Target your content well, present it in an original way, and make sure that people learn something from what you’re presenting. It’s something we’ve been applying at SEAUTON for years. Organising an event is often context for the corporate world. Not for us, it is our core-business. We are experts in this "context", in adjusting and finetuning content, the way to target it to your audience, where to organise it, and to organise it flawless. That is what we mean by our baseline “context matters”. It was certainly nice to see that we’re on the right track.”
Guests have become participants
“Whether you’re talking about the relationship between business and consumers or event organisers and guests: one-way communication models belong to the ancient past. Guests have become participants; they want to be able to give and receive feedback and the interaction has to be immediate and direct. As event organisers, we have a wide range of tools at our disposal to establish this interaction, from social media to several apps and digital tools. Doubledutch for example, an impressive app for meetings and events that offers real-time analyses and stimulates people to interact by means of a chat function and a check-in function. Another great tool is Poken, a small device that allows people to exchange digital personal data. It looks like a USB-stick shaped like a little hand. The moment you want to exchange the data, you have to put two little hands together as if they were doing a high five. After the event, you just connect the Poken to your computer to download the personal data of all the people you have met.”
